Jump to course:

Adobe’s Web Experience Module

Create compelling experiences that engage customers across all digital channels

The proliferation of social media has brought about a fundamental shift in the way consumers interact with digital content. What started as isolated channels of leisurely distractions has become one of the primary ways that enterprise brands are shaped and buying decisions are made by consumers. How do enterprises survive in a market where digital experiences dominate brand mindshare and influence real revenue? How can enterprises gain the competitive advantage in a world where personalized social experience is king?

According to Forrester’s Online Retail Forecast, by 2014, “more than half of total retail sales will be influenced by the web.” Furthermore, while traditional brick-and-mortar retail sales have been decreasing during the economic downturn, online purchases grew 11% in 2009, with a projected 10% compound annual growth rate (CAGR) through 2014. These figures are arguably conservative considering that digital interactions between businesses and customers seep into every moment of our lives with the increasing adoption of mobile devices.

This trend is accelerating. As digital experiences become more engaging, consumers spend more time online as well as more dollars. Digital interactions become even more valuable to enterprises as they seek to make these interactions more engaging and pervasive.

Web content management (WCM) systems, which are built on the promise of helping enterprises create, manage, and deliver content, fall short as an enabler of marketing and e-business strategies in this new era. Instead, an enterprise’s digital properties must be more than one-way broadcasts of information. Customers desire connection, conversation, and interaction.

Adobe’s Web Experience Management (WEM) solution helps to enable enterprises to optimize their digital channels to acquire new customers, capture customer insight, and deliver personalized content that leads to increased conversion rates and brand engagement.

Adobe’s Web Experience Management solution extends an enterprise-class WCM foundation to:

  • Capture real-time customer insight through integration with the Adobe® Online Marketing Suite and measure content relevance and audience engagement
  • Store, review, and manage rich content across many channels within the WEM media library or for more advanced requirements extend the solution to the digital asset management system as part of Adobe’s Integrated Content Review solution*
  • Enable content personalization and dynamic delivery with rules-based targeting that provides closed-loop feedback of digital-asset effectiveness
  • Quickly launch targeted campaigns to capture leads across multiple channels, including web, mobile, and email
  • Help foster community and empower customers through social collaboration, including comments, ratings, blogs, forums, and wikis

Adobe’s tools help enterprises create incredible digital experiences. We work with marketing and e-business professionals who use Adobe Creative Suite components, such as Adobe Premiere Pro, Photoshop, and Illustrator to produce compelling digital content that vividly represents an enterprise’s brand.

 

Mobile is critical to every enterprise’s web presence. According to Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, the number of mobile users will be greater than desktop Internet users by 2013. Deep integration with market-leading online analytics helps ensure deep insight into the digital interactions that impact revenue and brand.

 

Now, with Adobe’s Web Experience Management solution, enterprises can help manage mass personalization of interactive experiences, listen to feedback across all digital channels, and optimize engagement by adjusting content to customer context. IACT provide training and consultancy services on Adobe Products for eLearning, web design and Desktop Publishing. For more information please contact us.