This course is designed to bring delegates up to speed in all the major aspects of building an e-Commerce strategy. Featuring a combination of lecture, discussion and group work, this course provides an overview of web site e-Commerce concerns for managers.The course provides attendees with an overview of the technologies involved in creating a web presence – from the fundamentals of basic HTML web pages – to integration with existing IT systems using web server technologies. The course also provides an overview of security issues – encryption, digital signatures and on-line credit-card clearance. You will learn key issues involved in successful web site design and e-business development.
You will learn howe-Commerce impacts every businessUnderstand key Internet conceptsLearn to sell and market goods and services on-lineEstimate the cost of a web siteUnderstand legal and tax implications for on-line businessInterpret trends in technologyCritically evaluate a web sites effectiveness … and much more
Introduction to e-commerce The Internets history The facts, the fallacies and the opportunities. Types of e-businesses On-line services, products, references What currently sells on-line and what the future holds On-line selling strategies Internet marketing Costing an e-commerce site Finding profit Current US and Irish B2B, B2C e-commerce strategies Case study – Learning from trends in technology and the Internet boom e-Commerce Technology Overview of web technologies. Understanding the “buzz” words Building a simple web site Publish a small sample site online during the class Shopping carts Database systems Scalability: Planning and building a site for the future Integration with existing IT systems Security considerations Legal requirements Tax liabilities Measuring a web sites success
To understand key e-Commerce concepts. To understand Internet marketing strategies. To gain an overview of various web technologies and their purpose. To be able to constructively critique web sites for e-commerce value. To understand issues involved in scaling a web site. To be able to build a basic web site. To describe audience development, issues when working in a global environment, and other e-commerce terms and concepts.
Directors and Managers of companies wishing to develop an e-commerce strategy for their business or looking for additional in-site into how they can best exploit the web.
2 Days
